TOP 10 BEST SEO STRATEGIES
YOU NEED TO KNOW FOR 2020
Make Your Website Faster
Site speed is one of the most overlooked SEO tricks to date. Google has been using site speed as a factor for SEO ranking since 2010. A study found that almost half of the entire web user universe expect a site to load in under 2 seconds, and many jumping ship if it takes even 3 seconds. This shows that site speed is not only important to rank higher in search engines, but potential customers as well that may not ever return because of load times.
There are a few different elements that contribute to your site speed, but one of the main ones are images. When you compress your images, you are able to reduce your entire page size by 30-40%! That means up to 40% faster page loading time just by doing this one thing!
Here's a few other things to help reduce site speed optimization:
Reduce Plugins. Another way to reduce load speed is to deactivate and delete any unnecessary plugins that are slowing down your overall site speed.
Review Page Elements. Review the elements on each page to ensure you're not increasing load time by adding any unnecessary elements.
Enable Browser Caching. Browser caching makes it possible for repeat visitors to experience faster load time by storing elements of your site into a cache, or temporary storage.
These are just a few ways to make your site faster, but it's important to remember that there are a number of technical factors that contribute to site speed that you may not be considering. If you're having a hard time figuring ways to increase speed on your site, it may be best to consult a professional web design company. Those who specialize in web development and SEO strategies will take all factors into account when optimizing your site speed.
Make it Mobile-Friendly!
Having a mobile-friendly site is no longer an option. As of 2015, Google is making it almost imperative for businesses to have a site that caters to the mobile user. A recent study done by BrightEdge found that 57% of all web traffic comes from mobile devices! 57%!
TIP: Google has a mobile-friendly test that you can use to ensure your site is mobile-friendly.
It's important to note that there is a difference in how keywords rank between mobile and desktop. Mobile keywords should be quick, easy to read, and to the point. Also ensure that your mobile page loads quickly, is scroll-friendly, and an easy menu navigation. Utilize one of the most crucial SEO tricks and start optimizing your website.
Secure Your Site With HTTPS
Another top SEO tip for Google to recognize your site and see it blast off in the rankings is to secure your site. If you've not already, let us encourage you to, switch your site to https. HTTPS is the more advanced, more secure version of the old HTTP. HTTPS communicates with SSL, or Secure Sockets Layer to deliver information in a safer way. It also encrypts all data and information given or received through the site, which allows NO alterations of corruptions as it's transmitted.
While securing your site is always a +, and even if you're not worried about SEO, you should definitely switch to HTTPS, it does have SEO benefits! Google even prefers HTTPS sites. Google has gone as far as warning visitors when they load a non-https site that the site is not secure. This can cause potential leads, customers and clients to turn away from your page before they even get there, and hopefully not tell their friends and colleagues how unreliable your site is.
Improve Traffic & Engagement Metrics
Why wouldn't Google reward websites when it comes to strong user engagement? In terms of SEO, user engagement is normally based on how long a visitor remains on your site. The more time that a visitor stays on your site, the more likely that they are engaging with the content.
TIP: Typically, a higher 'user-on-site-time' average will rank higher in search engines.
There are a few ways to improve your traffic and engagement metrics for your site:
Use Images Throughout Your Content
Using high definition photos not only breaks up text and makes the page easier to read, but it also engages with your users and keeps them interested.
Make Your Content Easy to Read
In order to keep visitors on your site, it has to be easy to read. Keep sentences and paragraphs short. Use bullet points and headings to make it easier for a reader to scan.
Provide Value in the Beginning of the Content
One of the oldest tricks in the book... To keep users engaged, always give away the most valuable information in the very beginning. This helps them decide if they want to keep reading. After all, if they're looking for a trip to Mexico, but your page's first sentence is "site speed is one of the most overlooked SEO tricks to date," chances are they're not in the right place, and you just helped them figure it out! Then their travel agent will look at them and say, "Oh! I thought you said you wanted tips for SEO." Get it? Trip to Mexico... Tips for SEO.. No? Okay.. Well, this awkward. Read on....
Bonus Tip: ADD HUMOR! Remember, these are real people that are reading your content. Real people love to real laugh. Help them do it!
Create Engaging and Valuable Content
Think of your content as a conversation with your customers... Because it is. Having engaging, high quality content will help your SEO rankings an exceeding amount. A study that was done shows websites with advanced content marketing techniques drive 54% more traffic than those that don't. Content allows for your to target specific keywords and topics that your users are looking for.
The key to creating engaging content is to research your market. Find out what stresses them, what their challenges are, and then answer with how you can make their life easier and add value to their lives.
You'll also want to do some research on key search terms that people are using to find a service/product like yours. Once you discover what those are, you can begin optimizing your content for search engines.
In addition to market and search term research, search engines give higher rankings to websites with fresh content. This is why a blog is always a good idea. It creates an outlet for you to not only boost rankings, but to also connect with your audience by giving them information that adds value to their lives.
Increase Your Social Media Presence
We ask all of our clients, "Do you have social media?"
Social Media Marketing, in today's world, in our opinion, is the most crucial aspect in generating leads and conversions... However, it's also important for your SEO. When someone types in "Nike," for example, all of their social media platforms show up underneath their 'Home' page, AND what they're saying on it.
This means they've got the ability to take up every slot on the first page of any search engine.
Another thing to consider is how links to your content on other platforms affect your SEO. For instance, if you sell watches, and an influencer posts a 'swipe-up' story and it links to your site, that shows search engines that what you have is valuable enough to be shared.
And don't forget that most social media platforms are being used as search engines. i.e Youtube... We'll get more into that later. But the more involved you are on social media, the more likely your page is to pop up when someone searches your keywords.
Social media can be exhausting and much more complex than most forms of marketing and SEO strategies, reach out to social media experts to leverage the best outcome possible.
Focus On The User Experience
User experience is both important to SEO and conversion rates. Your site should be easy to navigate so visitors can find what they're searching for and move on to the next step of their buyer's journey. Google favors sites with user-friendly capabilities because they want to promote the best experience possible.
Here a few quick tips on how to boost your site's user experience and SEO:
Simple menu navigation with clearly listed categories
Simply the design (consistent font and color scheme)
Develop optimized page content that is easy to read (use headings and categories)
Like site speed and social media, the user experience can be hard to execute. We're professionals in these areas.
Use Long-Tail Keywords
Using long-tail keywords is a vital strategy to implement into your site.
Don't get us wrong, keywords are crucial, but there are a lot of watch companies that are using the keyword "watch," but much fewer are using "hand-made watches made in the United States."
Though long-tail keywords bring less traffic to your site, it's still important to ensure its optimization because it brings an audience that are more likely to be interested in your product or service. Concentrating on long-tail keywords also increases your chance at appearing on the first page of Google relevant phrases.
Optimized Video Content
An interesting fact... 55% of all Google searches provide at least one video result. More than half! This is because people love creative videos and search engines know that! By creating more optimized video content, you improve your chances of showing up on the first page of search engines.
One of the more powerful video platforms to leverage is YouTube. Of all of the video results that come through Google searches, 82% come from YouTube.
Don't worry, we've provided a few tips to keep in mind when optimizing videos for YouTube:
Your video title should be both SEO friendly and create audience engagement. Work to include keywords in the beginning of the video title, and the title should describe the video.
The description should be engaging that will help Google's bots "read" your content. It's important to include keywords, but be sure to be as descriptive and specific as possible so that both Google and your audience immediately know what your video is about.
Creative thumbnails. Though Google may not take this into consideration when choosing to rank your video, it helps your audience decide if they'd like to watch your video.
Google's Featured Snippets
This is one of the newer additions that Google has included in their searches. These short answers at the top of the page help users get the answer they are looking for quickly and effectively. Now it's important for business to optimize content to try and get their response in one of these snippets. *FREE Advertisement!*
And as always, we've provided a couple of ways to better your chances at ending up in one of those highly admired boxes.
Write your content in a Q&A format to help the Google bots decipher what it is you're answering.
Use lists, grids, tables, etc. These types of formats seem to show up often in snippets.
These are just a few methods to take into consideration when optimizing your site for SEO and get maximum exposure. If you ever need a little help along the way, you can always reach out to a group full of experts. And by experts, we mean us. And in terms of experts in what area, we definitely don't mean modelling.. We tried that once. Let's just say there's a reason we're still doing this.