4 REASONS WHY YOU NEED TO CONSIDER
SMALL BUSINESS MARKETING
SMALL BUSINESS MARKETING
Less Expensive Advertising
Though there are ways to pay for advertising on social media platforms, like Facebook and Instagram, social media itself is FREE. That means you don't pay for advertising outside of your customer base(followers). It's free advertising!
To start advertising on Facebook, simply just choose an audience and a budget, and you're on your way. Instead of having to fork out thousands, even millions of dollars to reach people across the world, you can focus strictly on the locality of your business.
And you don't have to pay to post... You can update your followers on sales, promotions, products, or industry related content. Give your followers something of value, and they'll stay around forever!
In addition to all of that, your current customers have now become ambassadors that you don't have to pay. If you sell perfume, chances are your followers are going to take a photo with the pretty bottle, post it on their social media and tag you in it.
Social media gives small businesses the opportunity to interact with its customers. Comments, likes, follows, and all other forms of engagement are ways to stay personal with your customers.
If someone uses your toothpaste, and they take a selfie and put it on Instagram, you can comment on how nice their smile is! This type of personable customer interaction keeps customers returning again and again. But without social media, none of this would be possible.
Also, as a small business owner, you now have the ability to create personal connections with your customers. The closer a customer feels to its product or service provider, to more likely they are to not only keep coming back, but even advertise on their own social media platforms.
Social Media Partnerships
Multiple small businesses to utilize each other's followings and partner in social media marketing strategies. This means that your small business that sells sweaters for dogs, can partner with another local business that specializes in collars, and leverage each of your reachability.
A popular example of this are "giveaways" that you'll see many influencers do. Influencers(an individual with a high following count) partner with other influencers to giveaway a gift set, normally filled with gift cards and other goodies. This increases brand awareness.
Plenty of people know that they want dog sweaters, they just don't know that they want YOUR dog sweaters!
Partnerships increase reach, popularity, dependability, and leads for future customers.
Keeping Up With The Trends
Remember that gorilla? Or 'weird flex, but okay'? Or the 'Thank U, Next' video? All of these are forms of trends that went absolutely viral and broke the internet world.
Utilizing social media to do special posts or promotions around these events is the easiest way to increase brand awareness.
It can reach a large number of people, and if your post makes them laugh, they'll probably follow you. And if they follow you, they'll probably buy something. And if they buy something, you can stay in business longer. It's a real 'If You Give A Mouse A Cookie' kind of process.
With these few simple tips, you can take your small business to the next level. And look, we get it, social media marketing isn't always as easy as it should be.. If you ever find yourself in need a of a little help along the way, contact your social media experts, and they'll take into consideration every factor that goes into creating an effective social media strategy.
Edmonton, AB | Myrtle Beach, SC Web Design & Marketing
Alpha Media is an international web design and marketing company that specializes in getting your company to look its finest across all platforms all while ranking high on search engines--organically. Alpha Media is a full service international marketing firm, which means we're good at a lot of stuff! That includes, web design, business card design, brochures, search engine optimization, email design, social media management, brand identity and a whole lot more! We find complete satisfaction, and are proud of our ability to take your business to the next level. Whether you're in Myrtle Beach, USA | Edmonton, AB or any other part of these two countries, we are on the edge of our seats in anticipation of who's going to be the next superstar... *cough* YOU!
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